Annette Corbett’s branding is strategically playful and bold with an empowering values-driven approach.
The bright and striking colour palette, which is love-at-first-click, was named after powerful black women. By infusing boldness from the inside out, we showcase the caring yet easy-going personality of the brand itself. This brand is all about support and connection, represented through the intertwined crossbars of the Ts in Annette’s logo.
After working on Custom Branding & Strategy, we included the website in the project scope. Each page of the website features a brush stroke pattern to not only add to the brand’s look and feel but also connect with the creative spirit of the target audience. Throughout the brand and website are distinctive elements that serve to reinforce Annette’s anti-cookie-cutter style and identity.