Fábrica da Biga is an Italian restaurant focused on bringing the real Neapolitan pizza to the North of Portugal. Defending and boosting the art behind making pizza dough is their passion, which they share with everyone that comes by to share a bite with friends and experience

Their mission is to show that pizza is a lot more than fast food, but a product full of history from the traditional pizzaiolo techniques to working with the freshest ingredients. Fábrica da Biga merges the tradition and food history from Naples with its own modern style and environment.

This project’s scope incorporated a comprehensive approach of the brand experience, including brand identity, packaging and art direction. The logo was designed to showcase the stylish restaurant dining area and the colour palette expands it with a muted version of the classic red & green combinations. Additional logos, an icon mark, and a typography system were also created to make up for a cohesive identity across all platforms.

Since the restaurant is currently working to expand their delicious Neapolitan pizza into takeaway services, packaging was an important element of our deliverables. Connecting to the brand's personality and the high quality of the product, as well as designing packaging that would encourage online reviews were our top priorities.