Branding, Collateral

Polly Lavarello

Marketing — Brighton, 2022

Polly Lavarello is a Growth Strategist & Evergreen Expert for coaches who want to scale with simplicity, spaciousness and authority. She is on a mission to bridge the gap between body and business and help entrepreneurs define success on their own terms.

Polly helps her clients turn their own version of success into reality through digital marketing strategy and a bit of mindset and productivity tools thrown in too. We carried this powerful & innovative feel into the brand design with bold typography and flowy gradients. The brand is minimal but balances female and male energies hidden in the simplicity of the logotype and custom patterns. The brand is bold, sensual, intentional and energetic.

The bold serif ensures a change-driven female tone, while the minimal body copy adds a modern and more male balance. Polly Lavarello’s new brand includes custom hand-drawn icons that are a nod to the energetic embodiment of her own work. The smooth gradient patterns work with the typography to create a strong yet soft brand.

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Polly Lavarello, Growth Strategist

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